Why should traditional realty sites bother with external listing or single listing websites?

Apart from the inherent advantages of diversifying and being seen to be proactive, there’s a very good reason why larger well established real estate marketing companies (such as Remax & Century 21 and the like.) should be actively pursuing other marketing means and that is,..

Web2.0 is shifting the balance of power away from traditional marketing methods over to search, social site proliferation and new tools on interactive websites that property buyers and sellers are flocking to in droves.

Simply speaking, if you’re in real estate and your not moving towards or with a Web2.0 perspective then you’re going to find yourself within the next couple of years scratching your head and saying “what happened?”

Here are some very simple but excellent reasons that realty professionals (whether small or large) should be using single property websites in their marketing strategy.

Of course we’re biased towards IS-selling.com sites even though there are other alternatives out there that are very worthwhile such as V-flyer & e-property websites which are hooked up to Web2.0 via XML feeds. However, neither of those two platforms are built on the WordPress 2.0 platform and therein lies the primary difference which sets us apart.

IS-selling.com sites are built on the WordPress Web2.0 platform which apart from being arguably the best blogging platform is continually evolving as a powerful Content Management System (CMS).

Not only do the IS-selling sites present properties very well visually and contextually but they also provide the following powerful Web2.0 connectivity:

1. Each site is linked to the agent’s/broker’s home site
2. Each site is linked to the listing agent’s blog
3. Each site is linked to the listing agent’s or agency’s Twitter account
4. Each site is linked to every other IS-selling site within the agent’s/agency’s account.
5. Each site is auto-linked via XML feed to Zillow, Trulia, Google-homebase, Yahoo, Oodle & Vast;
6. Each site has Web2.0 bookmarking and sharing widget
7. Each site has its own built in ‘visitor comments’ blog
8. Each site features auto-tagging for easy keyword optimization
9. Each site features SEO optimization controllable for your admin Panel
10. Each site can accommodate any new Web2.0 plugin module
11. Each site can feature the agents own individual colors and headers

Soon to be featured: Each site will have a “pixel resizer” to enable enhanced viewing on iphone, Blackberry, GPS. In the meantime, viewers can download a free WordPress viewing application from iphone that virtually re-pixelates and re-sizes the whole viewing experience.

Tags: individual property site, individual property websites, listing web site, property marketing advantages, property site, property web site, property-specific websites, single property website, single property websites, virtual flyers, web2.0 realty marketing

This entry was posted on Thursday, June 25th, 2009 at 9:53 am and is filed under Web2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.